Direct Mail Poster Proposal for Choose Santa Cruz

Self-initiated Project

Direct mail poster for retail and community outreach to connect with future retailers and to promote a responsible, healthy and energetic outdoor sports community.

My illustration showcases the outdoor sports lifestyle, featuring key locations with names of state and national parks as a background motif.

Depicting a folding map as it unfolds, the viewer will be attracted to the iconic locations transformed into a whimsical illustration.

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