Direct Mail Poster Proposal for Choose Santa Cruz
Self-initiated Project
Direct mail poster for retail and community outreach to connect with future retailers and to promote a responsible, healthy and energetic outdoor sports community.
My illustration showcases the outdoor sports lifestyle, featuring key locations with names of state and national parks as a background motif.
Depicting a folding map as it unfolds, the viewer will be attracted to the iconic locations transformed into a whimsical illustration.

