Brand Identity
Brand identity design is about capturing the essence of a brand’s products and services, creating a distinctive and authentic identity that resonates with consumers. It’s about giving the brand a voice and a presence that inspires trust and belief, turning consumers into loyal advocates.
Jafa Footwear
Branding for a new shoe brand
Trained shoe designers specializing in this field, which encompasses the art and science of creating functional solutions for footwear. To manifest their heritage of shoemakers, I found their roots within etched metal tools and leather, ready to be constructed by these artisans. An emblem that can be stamped in leather, engraved in metal or reproduced for packaging came to life.
FOX RACING SPORTSWEAR
BRAND EVOLUTION for AN Apparel product catalogue
Fox Racing Sportswear became a major player in retail stores around the nation with enthusiasm for MotoX increased due to ESPN and X-Games footage on TV. We rode the wave with producing apparel and printables that grossed over 1-million dollars our first year. Resulting in Fox’s very first specialty store in one of the Bay Area’s favorite shopping malls. As a graphic designer, I delivered branding solutions that evolved throughout our product catalog encompassing Fox Denim, Fox Surf and Fox Footwear.
PROVAC SALES
a Distinctive design That Combines Innovation & Aesthetic Appeal
Provac Sales approached me with a need to establish a strong, industry-recognized brand identity that clearly reflects their core services and product offerings. Operating in a competitive market with longstanding service providers, Provac Sales is carving out its unique position and expanding its market share. To highlight their innovative edge, I designed a brand identity that incorporates the distinctive features of their flagship product, the turbo pump, symbolizing its powerful performance with a dynamic ‘P’ embedded within the design.
O’Neill wetsuits
Considerable research for re-design of 50 year old brand
A career lifetime opportunity to be the original artist to draw “The Wave” logo, I was the illustrator within this small design team that produced this award winning brand identity system — later to be sold to a former licensee for $459-million dollars—all apparel and brand rights—except for wetsuits, where O’Neill contains their roots.
BRULLEN ACCESSORIES
standing out in a crowded market
Design is a multifaceted process that involves balancing aesthetics, functionality, and usability, often requiring extensive research and iterative refinement. For Brullen Accessories, I crafted a timeless brand identity—one that not only captures the essence of their products but also serves as a lasting symbol of their craftsmanship and vision.
t-shirt branding
wear it like you love it
Graphics for tees have continually shown up to demonstrate brand loyalty, whereas the customer is a walking bill board, but more importantly feeling part of a brand’s culture and identity. Experimental ink treatments with abstract graphics coincided with a strong brand identity, a graphic designer becomes the artist in so many ways.