O‘Neill Wetsuits Brand Logo

Santa Cruz Co. Business Council Identity

With the growth of our city of Santa Cruz, the need for an identity was crucial in order to sustain influence and stature for the SCCBC. Growth in housing, recreation, transportation and environmental concerns help to guide the direction of their path towards growth.

Apple Diagnostics App Identity

Brullen Brand Identity

Brullen Company Branding on Product

Small home town craftsman creating handmade leather accessories desired an old world brand identity to use for applications in metal and leather stamping. This versatile logo mark can range from small to large.

Pure Plant Herbals Brand Identity

Local cannabis tincture business requested a brand identity refresh along with a packaging label redesign, due to the growth of their market and the demands from retailers for a modern design.

Pure Plant Herbals Packaging Redesign

Providing a modern design solution, Bertoni Design created a fresh look for this industry veteran. Based on retailer’s feedback and understanding the owner/founder’s vision, we created a look and feel that will continue to establish their brand as a trusted and passionate product for the cannabis market.

Provac Sales Business Identity (1-color)

Provac Sales Business Identity (2-color)

David Pera Reality Broker Business Identity (1-color)

David Pera Reality Broker Business Identity (2-color)

Covewater Business Identity (1-color)

Covewater Business Identity (2-color)

Jafa Shoes Brand Identity

Jafa Shoes Product Branding

O’Neill Sportswear Brand Identity Logo: 1995 Award Winner

O’Neill Wetsuits Branding for Trims and Labels.

Provac Brand Identity Signage: Close-up of Logomark

Provac Brand Identity: Van Graphics Back

Provac Brand Identity: Van Graphics Side

Brullen Company Brand Identity on Product

Small home town craftsman creating handmade leather accessories desired an old world brand identity to use for applications in metal and leather stamping. This versatile logo mark can range from small to large.

Concept Sketch for Serrena Brand Identity

I love to start a brand identity with pen and paper, for a brain to hand direct connect that enables me to freely create ideas. Of course, a tasty cup of coffee helps the process, too.