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Based on retailer’s feedback and understanding the owner/founder’s vision, we created a look and feel that will continue to establish their brand as a trusted and passionate product for the cannabis market. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617233867269-82FXZT07AYQQX8RTQ3O6/logo-mark-provac-solid.jpg Branding - Provac Sales Business Identity (1-color) (Copy) Provac Sales Business Identity (1-color) https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617258332940-VEQ5FU6RVVM8XTBIAGMV/logo-provac-lockup-vertical.jpg Branding - Provac Sales Business Identity (2-color) (Copy) Provac Sales Business Identity (2-color) https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617255910656-IECTP071HXMMUU788MOD/logo-mark-davidpera.jpg Branding - David Pera Reality Broker Business Identity (1-color) (Copy) David Pera Reality Broker Business Identity (1-color) https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617255910963-NXNZCGYJGY1EQ3B9OSS8/logo-lockup-davidpera-vertical.jpg Branding - David Pera Reality Broker Business Identity (2-color) (Copy) David Pera Reality Broker Business Identity (2-color) https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617307924783-RQZBF6R2WCE5RS8Y61EA/logo-covewater-mark.jpg Branding - Covewater Business Identity (1-color) (Copy) Covewater Business Identity (1-color) https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617307923944-PAIMUO2PQQIKECXHKW0S/logo-covewater-lockup.jpg Branding - Covewater Business Identity (2-color) (Copy) Covewater Business Identity (2-color) https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1548280321758-LHQW0W36SL04JM1T1R4A/jafa-shoes-branding-bw.jpg Branding - Jafa Shoes Brand Identity (Copy) Jafa Shoes Brand Identity https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1548279556131-U0EMASM8EGZFCU7QS3O1/jafa-1.jpeg Branding - Jafa Shoes Product Branding (Copy) Jafa Shoes Product Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1540443875357-7QK6JCH7V24LZ1RZXK8I/oneill-branding.jpg Branding - O’Neill Sportswear Brand Identity Logo: 1995 Award Winner (Copy) O’Neill Sportswear Brand Identity Logo: 1995 Award Winner https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1540443954301-TWFZOQ56NTF4BYIC9LZ5/6680988295_312611d073_o.jpg Branding - O’Neill Wetsuits Branding for Trims and Labels. (Copy) O’Neill Wetsuits Branding for Trims and Labels. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1580260284013-XWYT5NXD1Y5L6BZSOXNW/provac-van-signage-2.jpg Branding - Provac Brand Identity Signage: Close-up of Logomark (Copy) Provac Brand Identity Signage: Close-up of Logomark https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1580260415860-53RYSYGXEHXXPZDMKRLU/provac-van-back.jpg Branding - Provac Brand Identity: Van Graphics Back (Copy) Provac Brand Identity: Van Graphics Back https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1580260423262-01ABEOJUI6VQK22ZP6K7/provac-van-side.jpg Branding - Provac Brand Identity: Van Graphics Side (Copy) Provac Brand Identity: Van Graphics Side https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617148261462-JOBXD0FVL4EF7TKCJV2D/brullen-leather-logo.png Branding - Brullen Company Brand Identity on Product (Copy) Brullen Company Brand Identity on Product Small home town craftsman creating handmade leather accessories desired an old world brand identity to use for applications in metal and leather stamping. This versatile logo mark can range from small to large. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1540443954981-DR3EYD02RN8XS7SP8HQC/3975018820_0fe3501f20_o.jpg Branding - Concept Sketch for Serrena Brand Identity (Copy) Concept Sketch for Serrena Brand Identity I love to start a brand identity with pen and paper, for a brain to hand direct connect that enables me to freely create ideas. Of course, a tasty cup of coffee helps the process, too. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617234298442-IYW2CY1SE3ZVP2NQISWM/logo-serrena-1.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617234298372-3AYMNTNTETTRDA43K94M/logo-serrena-2.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617257532836-OIHW7JNGH69CL3RR9T9R/logo-genesisgroup-mark.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617301235432-7HLQPUHF7L1CH0DBGQI5/logo-fox-shift.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617295330440-5VBUB9X209HXA2CL83YY/logo-foxhead-mosaic.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617255632769-A4GMR449A2ZPLL8ZAJS6/logo-fhxmodern.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617295329770-F764RHPQOW4YK5LPQJF3/logo-fox-core74.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617314122774-8PVOZ93AKTKIHQIEI19B/logo-SoleSurfer-mark.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617235060224-9BZYI2RS4M1O9NNY3JL6/logo-mark-PTIsports.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617257794803-WHRBI9RJK59ZQ31CZFR0/logo-PTIsports-lockup.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617310152689-I8NH7LBXSPK731U2WM19/logo-finedried.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617235681909-7ZWJR002Y4S4TGKQZ4HO/logo-bertoni-mark-2.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617236103435-HXP4IPOX5LOUTJANYJ3T/logo-bertoni-mark-1.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617257532272-X5O9O2TZKSOQ4SGY3SME/logo-gvideo-mark.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617310428053-SHOTCZHOL0WW68P6V4K8/logo-PVwellness-mark.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617257533376-XWD8YBPMJF3DYPAWQY79/logo-plt-audioIQ.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617309526223-HESLGWR8FV2LSI0NW1D3/logo-oba-mark.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617257531620-SA26EY2T53TG3Y4TGY0X/logo-massagetherapy-mark.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617658627971-04PS3FVIKNKFOTDHAUFC/logo-provac-30Anniv.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617300834064-WI9TK8E73CO3TRRFFRSU/logo-oneill-solarprotection.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617314004222-7NNQTJTA9NOVXF7AE5OM/logo-giro-alchera-mark.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617314004326-F0ZUNKNHRXRMEW5CKHTS/logo-giro-ghisallo-mark.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617310271201-0CIBTUZX5ZBUD3B4Y6SY/logo-PVwellness.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617314005153-607KTG3JI1KOGJAT2HM5/logo-giro-ukon-mark.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617257794721-IGP1MS4L3QRQ2LVLOZSY/logo-bertoni-lockup.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617313659266-STGSXHZ1JASMXTLL0Y03/logo-topo-1.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617318099620-0534G4ZPP7A7I9EPMI2W/logo-genesisgroup-lockup.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617296846530-HF7ES9BUG2XTQRBYZGOY/logo-solglass.jpg Branding https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1581460822239-JJL0NLQICQK0C6CYSDJF/los-primos-logotype-2.jpg Branding - Los Primos Band Logo (Copy) Los Primos Band Logo This local band wanted to have an authentic look and feel for their logo since their music pays respect to the historic mariachi music of Mexico. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617207553608-R48CXX87O4CCRDRYL2HL/logo-provac-retro-script.jpg Branding - Provac T-shirt Graphic (Copy) Provac T-shirt Graphic Proud of the historic city of Santa Cruz, California, Provac asked me to create a retro logo that embodied a small company feel. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617207787457-I6RPAN0DOO8MDACYHVLV/logo-provac-retro-surf.jpg Branding - Provac T-shirt Graphic (Copy) Provac T-shirt Graphic Proud of their surf city roots, Provac asked me to create a design that embodies their company culture. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617149961088-UNS0A8ZDOGOCA1SHT25Q/logo-oba-brazil.jpg Branding - OBA Music From Brazil Logo (Copy) OBA Music From Brazil Logo A conceptual idea by a Los Angeles filmmaker took off with his passion for Brazilian music and its creators. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617216677325-EO81NH9C1TOSNRM9Y3U3/logo-ridersco-spray.jpg Branding https://michaelbertoni.com/illustrationgallery daily 1.0 2026-07-01 https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/73894b53-7b0f-4dca-928d-8a11c9145402/beerThirty12thAnniv-poster-big.jpg Illustration - Make it stand out Advertising & Merchandising of Beer Thirty Beer Fest https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/e21f71c0-214b-4a7e-b306-2bdd840a9b92/photo-beerThirty-beerGlass-12thAnniv.jpg Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/29992c4b-ba43-41b2-905f-49fd3d7caa97/posterArt-guitarBlues-1.jpeg Illustration - Make it stand out Music Lovers Print Series https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/e652c2ef-0a1c-465c-8630-2c23500e356c/laptopSkin-bertoni-spaceOut-mockup.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/b6a2543b-f36f-4db1-b665-321b7a25476e/tempImagexFv8vN.jpg Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/8d281b81-2413-4346-bd23-6ddea5f0ebcb/mockup-busStation.jpg Illustration - Make it stand out Synapse Summit Event Poster https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/aedcea3d-d9cf-4192-aac8-24dad0672f49/LiftedFarms-FreezerBoxes-2026-1.png Illustration - Make it stand out B2B Frozen Cannabis Packaging for Lifted Farms https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1768349598295-5GMC8G2CW9VUMUN1RK74/mock-up-poster-chooseSantaCruz-Dark.jpg Illustration - Make it stand out Direct Mailer for Choose Santa Cruz https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/bcd4f1a0-5832-404e-a78e-4869a62e8818/imgg-xeq-rn739l7y.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/a4bcc638-ca61-4077-855d-6eb4be73a458/magazine-mockup-NYM-DeathinZTown-2.jpg Illustration - Make it stand out Editorial Cover Illustration for Concept Mock-up https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/5f00c48a-014d-45ff-a2c7-11900f37e5ef/caffienated-Shopper-09042026-1B.jpg Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/6c94b896-0a5a-464c-8359-58b2df38b139/imgg-j4r-bbnxwtih.png Illustration - Make it stand out The Anti-Social Century Cover Illustration https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/2a840108-03c0-4dce-b1f6-fdc7efe4abc6/portrait-mb-colorFace-5.jpg Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/b3b50b1b-ef7d-4ff0-bd5a-ac5c7b53c9d7/illust-bertoni-profile-1C.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1a00563f-a4c2-45f2-9646-50fd03e394fc/C9263031-651A-4840-9498-A738B94F5596.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/8f404661-a1b0-40d0-add6-958fd43ee6e7/illust-profile-color-mondrian-1.jpg Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/10a7e28d-c025-4479-91af-6f61a97d426a/Screenshot+2026-03-17+at+11.52.32%E2%80%AFAM.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/bd64da0d-5cb1-4dae-95f9-a3b072e671b4/imgg-tnp-rhh5ann5.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/5c219124-0a91-45b6-ae51-53651c9b2d75/Standing_Book_Cover_Mockup-WBC.jpg Illustration - Make it stand out Book Cover for Concept Mock-up https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/8090c323-4609-487b-bf05-8c4f0284fc49/mock-up-TravelersOpinion-sombreroBaja-IPAD.jpg Illustration - Make it stand out Editorial Illustration Concept Mock-up https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/45475f6f-e6ca-4d48-8125-809b7566ff61/tempImageKUXmYK.jpg Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/021fc78b-81aa-440e-b930-cd89fd14de74/Illustration-CoryBooker-Juneteenth-2026-REV-2.jpg Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/8bb4128c-dd89-4635-ab8c-0bfd917ce09a/untitled-67.jpg Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/06d42d2a-abff-469c-8ba8-03a9eefd281d/art-hawkStatue-color-MontereyPineBigSure26.jpg Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/a139a10c-07bc-41e8-a3f8-45a0a4b219a5/imgg-7jm-1vyqo67y.png Illustration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://michaelbertoni.com/design daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/68146f4f-ea6a-4130-b5dc-9d4e00099551/logo-finedried-categoryBanner.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/b2143172-a10a-4059-a754-5549b0c04c39/lockUp-LiftedFarms-Vertical-Color.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/f8f69853-43b9-4bfc-a4bc-d7d8336eac98/cd-design-cruzah-18.JPG Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617218209699-TCV3XZ051CGDI7O57NOO/SP05_01032_255.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1641494134225-3FV3Y8TZS6NK0SHL4LWY/logo-purePlantHerbals-lockup.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/f1fbf598-4af5-4615-b31c-6d6e252969af/SP05_47950_001.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617216453244-6RTEDIMTTBYINNEHBHS5/fox_spaceship.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/1617216239084-MMXTIHFHVNTUVIJC15YF/denim_shank.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0e16e94d71a3556fb2010/7605d369-d9db-4348-a499-798911a34dc8/photo-tshirt-skull.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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